Property Data Pulse

The 2025 Property Data Pulse report brings together results from the first-ever national survey of economic development professionals and insights drawn from more than 500,000 real property interactions across North America. It reveals what organizations are doing today with property data, which tactics are delivering results, and how to stay ahead in site selection and marketing.

Read the Executive Summary

Get the distilled highlights, key findings, and actionable recommendations in our concise Executive Summary.

Highlights at a Glance

• 96% of respondents provide, or plan to provide, property data on their websites.
• 81% are staging properties now or plan to soon.
• Properties featuring 3D virtual buildings are 20x more likely to be clicked and 10x more likely to be shared.
• 84% are using or adopting property data analytics.
• 78% say integrating workforce, demographic, infrastructure, and incentive data is essential for listings.

What You'll Learn

• How leading organizations curate and present properties to attract projects.
• The staging methods (3D, virtual tours, one-click sharing, QR codes) that drive real engagement.
• Why integrated data layers like workforce, demographics, infrastructure, and incentives are now critical.
• How analytics are being used to track performance and improve marketing ROI.

Who Should Read This

• Economic development executives and research teams.
• Site selectors and business attraction professionals.
• Real estate and marketing leaders in economic development.

About the Research

This report combines responses from GIS WebTech's nationwide survey of economic developers with anonymized, aggregated engagement data from thousands of listings. Together, they form the most comprehensive look yet at how property data is driving economic development success.

Participate in Future Surveys

The Property Data Pulse survey is conducted annually to track emerging trends and best practices in property data use for economic development. While the Executive Summary is available for download, only survey participants receive a free copy of the complete report. To participate in next year's survey and receive the complete report, please sign up below to be notified when the survey opens mid-2026. 

➡️ Register to participate in the 2026 Property Data Pulse Survey

Citation

Please attribute findings to: GIS WebTech, Property Data Pulse 2025