Ask Questions Naturally
Use conversational AI to explore properties, demographics, workforce, and industry data within your organization’s GURU. Find relevant information and investigate a location’s strengths through a natural conversation.
Introducing GURU NextGen - The Next Generation of Site Selection
GURU NextGen Site Selection brings conversational AI, authoritative Esri data, complete analytics, and advanced location intelligence together in one continuously evolving platform built for economic development.
With AI built into its foundation, GURU gives economic development teams and site selectors smarter ways to explore properties, analyze locations, and make informed decisions.
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AI-Native by Design
AI is built into the foundation of GURU, powering a more intuitive experience from the first question to a detailed property analysis. Turn complex information into actionable insights with intelligence integrated throughout the platform.
Evaluate and Compare Properties
Quickly evaluate and compare sites with Configurable Property Scoring. Configure evaluation criteria around a project’s requirements to support a more consistent, objective comparison of potential locations.
Create Compelling RFI Narratives and Infographics
Use AI-generated text and infographics to help develop convincing narratives for Requests for Information. Turn relevant property and location information into a draft your team can review, refine, and tailor to the opportunity.
Uncover Deeper Location Insights
Explore demographics, workforce, and industry fit with AI-assisted property analysis. Bring greater context to your evaluation and help prospects understand how a location supports their needs.
Showcase Properties. Strengthen Your Outreach.
Property Enrichment
Help prospects envision a property’s potential. Add 3D virtual buildings and local infrastructure details to present a use case tailored to the opportunity.
Proposal Enrichment
Give prospects direct access to properties staged to meet the specifications for their project. Share one-click links in proposals and use engagement analytics to understand their interest.
Campaign Enrichment
Build outreach around properties and other data relevant to a target industry or company. Share one-click links through email, social media, and other campaigns, then track engagement.
Understand What Captures Attention
GURU Complete Analytics helps your team understand how prospects engage with the property information you share. Use those insights to strengthen your marketing and inform follow-up.