GIS WebTech Announces Economic Development’s First Complete Analytics

In today’s competitive economic development environment, marketing campaigns and proposals are more complex and data-driven than ever. Navigating this landscape successfully requires valuable insights from cutting-edge analytics.

GIS WebTech announces its latest innovation: the first complete analytics package for economic development!

Guru’ complete analytics include three components:

1. Guru’s TinyURL Analytics allow economic developers to observe the level of engagement they are achieving and adapt their campaigns and proposals in real time, track key performance indicators (KPIs) such as click-through rates and conversion rates, aggregate the data for target industries, geographic regions, or any other segmentation, and more.

   How does it work? Simple: with a few clicks economic developers create unique links and QR codes for inclusion in their campaigns, proposals, RFI responses, and emails. These links and QR codes provide one-click access to any data in Guru, including properties, demographics, workforce data, and more. TinyURL Analytics then provide deep insight into engagement with these links and QR codes.

   With GIS WebTech’s Guru you no longer have to guess whether a campaign is successful or how much engagement you got with your RFI response. Guru’s TinyURL Analytics allow you to assess the effectiveness of your campaigns and make data-driven decisions to improve them. With Guru you finally get visibility into engagement by site selectors and businesses. Send them a proposal including a TinyURL link to a property meeting the specifications of the RFP and see exactly how they have engaged with your proposed property.

2. Guru’s Property Analytics allow you to see critical usage data for your property listings, including which properties are getting the most views, where the users are coming from, and more. With Guru, you no longer have to guess which properties are driving the most interest in your community and which properties you should be promoting. Guru provides the data for you to analyze and refine your property strategy, ensuring you focus your resources on the properties that site selectors and businesses are most interested in.
3. Guru’s Reverse IP Lookup technology identifies the actual IP address from which the visitor pings your site, the location of the IP address, and the day/time of the visit. From the IP address can often identify the exact company behind the visit. You can also utilize Guru’s two other analytics components to produce multiple data points from which you can glean the identity of visitors. Already have reverse IP lookup technology on your website? No worries, we can integrate technology from your preferred provider so that you have a single set of reports and analytics.

Guru’s analytics package is just the latest in a remarkable history of innovation from GIS WebTech. Our record of continuous innovation is unmatched, and a major reason GIS WebTech is the fastest-growing provider. Our 98% renewal rate speaks to how happy our customers are with our technology and our service.

With Guru, incorporating cutting-edge analytics into your economic development work is easy and affordable. By harnessing the power of data, you can gain a deeper understanding of business and site selector engagement, measure and optimize your efforts, enhance site selector experiences, predict future trends, and improve your results. Embrace analytics and watch your campaigns and proposals reach new heights of success!