Recruit Data


What's Included with Recruit?

Access nearly 19,000 unique demographic data variables—demographics and business locations, consumer spending and purchasing power at multiple geographies, national to block-group levels. Use 40+ reports based on data variables.


More than 2,000 variables on accurate current-year estimates and five-year projection of US demographics including population, households, income, age, and ethnicity. Data on education, labor force, journey to work, marital status, languages spoken, home value, and more.

Data Source: Esri, US Census Bureau, and ACS
Sample Report: Demographics and Income Profile [PDF]

Consumer Spending

What products and services US consumers are buying where? Includes expenditures by households for 20+ categories including apparel, food and beverage, financial, and more.

Data Source: Esri, Consumer Expenditure Surveys, and Bureau of Labor Statistics
Sample Report: Retail Goods and Services Expenditure [PDF]

Tapestry Segmentation

Detailed market segmentation of US residential neighborhoods divided into 67 segments based on socioeconomic and demographic characteristics. Provides insights into customer lifestyle and behaviors.

Data Source: Esri
Sample Report: Tapestry Segmentation Area Profile [PDF]

Market Potential

Data on products and services consumers use and demand. Expected number of consumers and Market Potential Index data for goods, services, attitudes, and activities.

Data Source: Esri and GfK MRI
Sample Report: Retail Market Potential [PDF]

Business Locations and Summary

Data on more than 13 million businesses including name and location, industrial classification code, number of employees, and sales.

Data Source: Esri and Infogroup
Sample Report: Business Locations [PDF]

Major Shopping Centers

Statistics for nearly 7,000 major US shopping centers including name, total retail sales, gross leasable area, location, and more.

Data Source: Directory of Major Malls, Inc
Sample Report: Major Shopping Center Locator [PDF]

Traffic Counts

Extensive US traffic data for trade analysis, routing, and mathematical modeling. Data on the number of vehicles that cross a certain point or street location in the US.

Data Source: Market Planning Solutions Inc.
Sample Report: Traffic Count Map - Close Up [PDF]

Retail MarketPlace

Compare retail sales and consumer spending to measure the gap between supply and demand. Learn where consumer spending might be leaking out of a market area and find opportunities to supply goods and services to new customers.

Data Source: Esri and Infogroup
Sample Report: Retail MarketPlace Profile [PDF]


A suite of high-quality, visually appealing basemaps that provide reference and context for your work including streets, imagery, and topographic basemaps. Start with the basemap that's most appropriate for your project and then add your data.

Data Source: Esri

View the full
reports available.

There are many reasons why we looked to other web based GIS solutions. Three of the top reasons are as follows. One, we wanted all stakeholders in a project to be able to provide the same highly accurate data. Secondly, we recognized that having presentation-quality demographics would give communities an edge they would otherwise not have. Thirdly, we needed a way to provide access to big data in a timely manner

Tim Duerr, Manager of Research, Richland County Economic Development

Make Better Decisions with the Best Data

Data accuracy is critical. Site Selectors consider and evaluate many data variables about a location. Data about the types of people who live, work, and shop near a site is gold to potential business operators. To better assess the viability of business they need data to answer basic questions about the labor talent, wages, demographics, lifestyles, and spending habits of the population in an area.

The most accurate demographic data, proven by economists

Your decisions are only as good as the data behind them. Inaccurate data can adversely impact your decisions, actions and your bottom line.

Data Vendor Study

To prove the importance of accuracy, Esri commissioned a blind, independent study to provide an unbiased answer to data accuracy.

  • A complete study of the entire US at 4 geography levels was conducted by a team of independent economists who were well experienced in small-area forecasts and measures of forecast accuracy.
  • Data from each of 5 major data vendors, including Esri, was benchmarked against results from Census 2010. Identities of the other 4 vendors are not revealed.

Data Study Results

It is concluded that Esri had the lowest precision error total for both population and households. The results also show that at smaller levels of geography, for which change is more difficult to forecast, Esri tended to perform even better, particularly for households.

Source: Vendor Accuracy Study 2010 Estimates versus Census 2010


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Data Consistency

While data accuracy is critical, consistency is a close second.

Synchronized Data

  • Our data is synchronized with Esri’s demographic data source and is the same data you use in ArcGIS and Business Analyst online.
  • Have 100% confidence knowing Site Selectors are using the same high quality data as your internal users.

Perfectly Matched Reports... Everytime

  • Reports created by Site Selectors will perfectly match the reports you generate for their RFI on Business Analyst Online.
  • Avoid hours of time wasted to “normalize” the data between your non-Esri online solution provider and your Esri solution.

Continuous Update

  • Leveraging the same Esri ArcGIS platform ensures all users (internal and external) are sharing the same data and layers at the same time.
  • Eliminate confusion and inconsistent data between your researchers and online users.

GIS WebTech serves Esri data and reports meaning users are accessing the same spot-on-accurate data as they would get directly from Esri. Data consistency is important in order to show cohesiveness across many agencies which add credibility to the data and its providers. We wanted a solution that would provide a way for all users to be able to provide the same accurate reports in a presentation-quality manner.

Tim Duerr, Manager of Research, Richland County Economic Development

Data Variables

Recruit is the only economic development solution to include 100% of the Esri demographic variables. Each variable is displayed as thematic maps.

As a seasoned economic development researcher I am acutely aware of the importance of accurate, timely and geographically relevant information in the site selection process. We needed a web application that could deliver our sites, parks and buildings alongside the data stream relevant to a specific location and it’s respective labor shed. GIS WebTech was able to deliver exactly that and so much more. They were able to build an ESRI infused GIS application second to none as well as incorporate custom data feed solutions that allows us to operate on the cutting edge of GIS and business intelligence capabilities. 

Tim Duerr, Manager of Research, Richland County Economic Development


Commercial Real-Estate

  • Integrates RealMassive or an MLS commercial real estate plug-in synced with the data provider for viewing a current listing of sites and buildings on the website.
  • The information can be saved for use in custom reports and integrated to make maps with data from Microsoft SharePoint, as well as maps for MS Office. Can be used for mapping statistics in proposals that relate to specific assets or inquiries from site selectors.